?I worked in nature as if it was in the studio. The vineyards seemed to me a very poetical, mysterious and playful environment.? ? Marie Benattar
Louis Roederer makes what might just be the world?s most famous champagne, Cristal, and a range of others all renowned for their sophistication and complexity. Less known is the family-owned company?s visionary art foundation, and foray into the luxury boutique hotel industry. Darius Sanai speaks to CEO and 7th-generation family scion, Fre?de?ric Rouzaud, about photography,

art, hospitality, and almost everything except champagne
Fre?de?ric Rouzaud
Travelling from the heart of London to the heart of Paris is, in some ways, like stepping from one luxury universe into another. In Mayfair, every conversation is about money ? what?s for sale, what?s being sold, who might buy what. A brand is a currency, there to have its value inflated and sold on to the next wheeler-dealer. Paris may be the home of the global luxury industry, but despite this, or perhaps because of it, it is ? mostly ? not considered appropriate to have the same conversations. For every private equity group buying and selling companies like card sharps distributing aces, there is a celebrated company (don?t call them brands) that has been in family hands for centuries.
Follow LUX on Instagram: luxthemagazine
This is one of the first thoughts that flows through my head when I meet Fre?de?ric Rouzaud in a hotel lobby in the chi-chi 16th arrondissement. Through the Mai...