Louis Vuitton Forays into Perfumes
Itand#039;s a time to rejoice for all Louis Vuitton patrons; the brand has announced it will soon unveil the maison's first line of fragrances. Read all about this new venture, Louis Vuitton's foray into perfume making, and its newly-built perfumery in Grasse.
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pFrench maison Louis Vuitton has announced its foray in the perfume making industry with its first line of fragrances expected to release in September 2016. Although it may seem new to patrons, for the brand, perfume making is not an unchartered territory and holds a place of prominence in its history. Apart from making trunks, bags and vanity cases for its discerning clientele, the brand has even created travel flasks and fragrances with its stamp, throughout the 20th century. It was in 1927 when the fashion house created its first fragrance, Heures d'Absence, which was followed by several others like Je, Tu and Il. Today, those fragrances have vanished, giving Louis Vuitton the liberty to explore newer avenues and discover something more unique./p pandnbsp;/p
pThe brand, today, unveiled its creative atelier in the heart of world's perfume capitalandmdash;Grasseandmdash;and introduced the world to Les Parfums Louis Vuitton's house perfumer Jacques Cavallier Belletrud. The man behind renowned fragrances like Stella by Stella McCartney and Dior Addict, Belletrud belongs to Grasse and has assembled an interesting palette of exclusive raw materials to experiment with. Perfumer Belletrud's paletteandmdash;touted as hi...
p/p
pFrench maison Louis Vuitton has announced its foray in the perfume making industry with its first line of fragrances expected to release in September 2016. Although it may seem new to patrons, for the brand, perfume making is not an unchartered territory and holds a place of prominence in its history. Apart from making trunks, bags and vanity cases for its discerning clientele, the brand has even created travel flasks and fragrances with its stamp, throughout the 20th century. It was in 1927 when the fashion house created its first fragrance, Heures d'Absence, which was followed by several others like Je, Tu and Il. Today, those fragrances have vanished, giving Louis Vuitton the liberty to explore newer avenues and discover something more unique./p pandnbsp;/p
pThe brand, today, unveiled its creative atelier in the heart of world's perfume capitalandmdash;Grasseandmdash;and introduced the world to Les Parfums Louis Vuitton's house perfumer Jacques Cavallier Belletrud. The man behind renowned fragrances like Stella by Stella McCartney and Dior Addict, Belletrud belongs to Grasse and has assembled an interesting palette of exclusive raw materials to experiment with. Perfumer Belletrud's paletteandmdash;touted as hi...
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