Louis Vuitton reveals new smartwatch
Louis Vuitton reveals Tambour Horizon.
Just over a year ago, Louis Vuitton launched the Tambour Moon Flying Tourbillon “Poincon de Genève”. The watch was the company’s first to bear the prestigious, and hard-to-attain, Geneva Seal – a confident statement that its watch division had finally reached the apex of fine watchmaking.
Fast forward to the present day and the French luxury house has surprised once again with its latest launch – but for very different reasons. Today, Louis Vuitton revealed its first smartwatch, the Tambour Horizon, in an elaborate and coordinated global launch. While it bears all the technology and functions consumers have come to expect of smartwatches, the Tambour Horizon is also unmistakably a Louis Vuitton product, deviating from its competitors in both its look and user experience. “It’s something that is pretty new on the market and at the same time very interesting,” says Hamdi Chatti, vice-president of watches and jewellery at LV.
“New” in the watch industry is a loosely used word, but the Tambour Horizon does claim a number of innovations, notably that the 42mm dial is the smallest of any luxury smartwatch. It’s also the first Android Wear smartwatch that functions in China.
Speaking exclusively to SCMP.comfrom Paris, Chatti says the watch was a two-year project that began with strict principles. “It had to be about luxury and beauty – that was the starting point o...
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