While Louis Vuitton has already starred a robotic diva to promote their new LV and Me jewelry collection for the holidays, the French fashion house’s… [Read More]The post Louis Vuitton Stars A Video Game Character For Spring-Summer 2016 Campaign appeared first on Pursuitist.

While Louis Vuitton has already starred a robotic diva to promote their new LV and Me jewelry collection for the holidays, the French fashion house’s new face of Spring-Summer 2016 campaign is a video game character. The brand’s creative director Nicolas Ghesquiere introduced Lightning, a character from the successful video game franchise Final Fantasy.
Nicolas has shared images and a video  of its “Series 4” campaign on Instagram, stating, ‘Reality and fantasy become one : lightning a genuine heroine in the new @louisvuitton series 4 ad campaign’. It is created in collaboration with game developer Square Enix and its main character designer Tetsuya Nomura.LV’s newest muse Lightning is a pink-haired, samurai sword-wielding heroine. She is captured posing with the brand’s latest handbag collection. Also a short video shows her in action, as she holds on to the handbags while spinning and leaping. Lightning is also clad in creations from Louis Vuitton’s spring/summer 2016 fashion show which was inspired by virtual reality and digital media.Also this is not the first time Final Fantasy characters have surfaced in the w...