Luxe-Jugaad: Towards a New Idea of Luxury
With sustainability emerging as a keyword in fashion, designers look to an age-old Indian idea for inspiration
pspan style="font-style: italic;"With sustainability emerging as a keyword in fashion, designers look to an age-old Indian idea for inspiration./span/p
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pToday, the importance of sustainability highlights the need to conserve raw materials and reuse waste. And so, increasingly, global attention has turned to Indian practices of emjugaad/em, seeking inspiration from the countryandrsquo;s ingenious reuse of materials and spirit of innovation. The meeting between luxury and emjugaad/em may seem surprising, as luxury is associated with exclusivity and wealth. Conversely,em jugaad/em is a Hindi word to describe anarchic reuse. Born from want of resources, emjugaad/em results in ingenious solutions to everyday problems. Wikipedia conflatesem jugaad/em with the word andlsquo;hackandrsquo;, meaning any form of creative intervention that subverts mass-produced products through re-adaptation. At the heart of emjugaad/em is a critique of capitalism itself: a call for creativity, self-expression, and the hand-made. emJugaad/em can be summed up as an attitude to life. Hence the confluence of emjugaad/em with luxury is powerful, especially since we live in what renowned fashion critic Suzy Menkes calls a andlsquo;post-luxuryandrsquo; world. Here, experiences and meaning overtake luxuryandrsquo;s usual associations with conspicuous displays of wealth and stat...
pspan style="font-style: italic;"With sustainability emerging as a keyword in fashion, designers look to an age-old Indian idea for inspiration./span/p
pandnbsp;/p
pToday, the importance of sustainability highlights the need to conserve raw materials and reuse waste. And so, increasingly, global attention has turned to Indian practices of emjugaad/em, seeking inspiration from the countryandrsquo;s ingenious reuse of materials and spirit of innovation. The meeting between luxury and emjugaad/em may seem surprising, as luxury is associated with exclusivity and wealth. Conversely,em jugaad/em is a Hindi word to describe anarchic reuse. Born from want of resources, emjugaad/em results in ingenious solutions to everyday problems. Wikipedia conflatesem jugaad/em with the word andlsquo;hackandrsquo;, meaning any form of creative intervention that subverts mass-produced products through re-adaptation. At the heart of emjugaad/em is a critique of capitalism itself: a call for creativity, self-expression, and the hand-made. emJugaad/em can be summed up as an attitude to life. Hence the confluence of emjugaad/em with luxury is powerful, especially since we live in what renowned fashion critic Suzy Menkes calls a andlsquo;post-luxuryandrsquo; world. Here, experiences and meaning overtake luxuryandrsquo;s usual associations with conspicuous displays of wealth and stat...
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Ferrari 12Cilindri Berlinetta & Spider
07-05-2024 08:30 - (
luxury )