Luxury Brands: Challenges Of Going Green

Charlize Theron wearing Chopard?s responsibly mined diamonds at Cannes
The new buzz phrase for business is ?profit with purpose?. So how are leaders in the luxury and consumer industries facing the need to adapt to increasingly stringent sustainability criteria" Interviews by Ella Johnson and Candice Tucker
For brands, ensuring that consumer and luxury products comply with standards for Environmental, Sustainability and Governance (ESG) factors can be tough. How much water pollution do your steel suppliers create" What is the carbon footprint of your distributor in South America" How does the main supplier of your fasteners treat its staff"
These questions are becoming paramount for any company expecting to survive and thrive in the coming decades. Consumers are increasingly asking if products are sustainably created, if brands treat their staff and suppliers ethically. A company may still make profits on the back of a high-carbon footprint now, but it is far less likely to be able to do so in 10 or 20 years time. We spoke to industry leaders across sectors for their insights into succeeding in a new era.
JEWELLERY
CAROLINE SCHEUFELE
Artistic director and co-president, Chopard
In 2013 Caroline Scheufele launched Chopard?s Journey to Sustainable Luxury, an in-house programme that committed the Swiss luxury jeweller to responsible sourcing. The brand has also forged a philanthropic relationship with the Alliance for Responsible Mining, helping go...
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