If you?re a retailer or a brand, it seems as though eCommerce and the rise of smartphones and mobile shopping have made your customers more cost-savvy and price-aware than ever before.
Very few consumers want to pay full price for an item any longer, and there are plenty of off-price and off-brand sellers and third-party retailers lining up to get them those deals, both online and at brick-and-mortar stores.
So, if you?re a luxury brand or luxury goods retailer, what can you do to compete with bargain-hunting consumers who can carry around the entire world wide web in their pockets and always be aware of the latest sale, deal or bargain"
Well, the rise of eCommerce and mobile shopping doesn?t have to mean doom and gloom for luxury brands or retailers. Instead, it can be a windfall opportunity if those luxury brands or retailers are just as savvy as consumers and connect with shoppers through just the right channels in just the right ways. ?The past 10 years have comprised the single most powerful and innovative time in the history of technology. Every industry is being disrupted by technology. Everyone and everything is being connected by the mobile and social revolution, which has placed hundreds of thousands of applications at consumers? fingertips. This has created a sea of data unlike anything that has ever existed,? according to a study by WBR Digital, an online brand and engagement strategist, entitled ?Luxury Retail?s Digital Moment.? ?In the last two years alo...