Luxury Fashion and Jewelry Brands Dive Into China?s Hospitality and Real Estate Sectors
Facing a slowdown in China?s luxury market, many luxury brands are diversifying their portfolios in a variety of ways. They?ve not only been opening cafes and restaurants to complement their shops in malls across China, but they?re also investing big in the hospitality and real estate industries with opulent new luxury hotels and residences in first-tier cities and beyond. In some cases, these brands have well-established hotel chains in luxe tourist destinations across Europe, but a large share of scheduled openings are concentrated in Asia as they work to cater to the flow of Chinese tourism.
A rendering of a new development project in Beijing that will house Armani/Casa luxury apartments. (Courtesy Image)
Italian jewelry and accessories brand Bulgari is one of the brands most well-known for its hotels, and its resort hotel in Bali that opened in 2014 has heavily targeted the Chinese tourist market with promotional events such as the wedding of Tiny Times megastar Yang Mi. While the scene for openings has been relatively quiet since then, the year 2017 promises to see a barrage of projects for housing and tourist accommodations across China. Here are seven that, save for one, are slated to launch in Greater China in the coming year: A rendering of Bulgari?s planned hotel in Beijing. (Courtesy image)
1. The Bulgari Hotel Beijing
Beijing?s popular embassy and shopping district in Sanlitun will be welcoming Bulgari?s fifth hotel, a 120-room complex that is part of the Genes...
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