If there is one thing that luxury brands don?t like, its global economic instability. I know, that was quite a news flash. But negative effects in the economy can be considered worse for luxury and premium brands as most of the category is considered a non-necessity and can easily be discarded when consumers work on their spending  budgets.
Luxury brands are slowly (or perhaps re-actively) recognizing this fact as China, once the Triple Crown winner of luxury consumption, scales back as the economic realities of the world sink in.
In a recent article, there was suggestions that entrance into the ?mass luxury? category could be a way to capture additional market share and sales. Luxury brands should also focus their attention on regional markets that have upwardly mobile middle classes that have the disposable resources and are willing to part with them for the privilege of enjoying luxury products and services. China may be a depressing issue to discuss for brand strategists, but not all is lost in Asia and the Pacific region. India has shown determined strength in luxury demand and consumption and one country that stands as an Island and Continent in itself shows real luxury promise in the Southern Hemisphere.

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