The luxury travel industry will continue to grow in 2018, supported by more spending from affluent Chinese tourists. The United Nations World Tourism Organization (UNWTO) estimates that Chinese tourists consuming abroad now represent 21% of the global tourism spending. Furthermore, Chinese tourists spend on average more per person per trip than travellers from any other country in the world.
Chinese tourists are the world’s top luxury consumers.
source: Luxe Digital
As a result, the impact of Chinese tourism on the luxury industry is significant. Travel agents, hotels, restaurants and retailers need to review their offering if they want to attract these new consumers.
In a new report, Luxe Digital identifies four essential trends that are reshaping the international luxury Chinese tourism. Luxury brands and marketing leaders need to understand these new trends if they want to attract and engage with their Chinese consumers. Four critical trends to understand the Chinese tourism segment
First, the profile of the Chinese traveller is changing. Where Chinese tourists used to be mostly travelling with organized tours, 60% of Chinese tourists are now travelling by themselves. They are increasingly female and younger travellers as well.
Second, the new Chinese tourists are very digital-savvy and have very high expectations when it comes to accessing relevant information online. They will search on your website of course, but also on WeChat and social media to find recommend...