Madison Avenue BID Lunar New Year Celebration 2016 – photo by Andrew Werner
The Madison Avenue Business Improvement District has banded its stores together to share exclusive red envelope deals in congruence with the Chinese Lunar New Year to celebrate the holiday.
Lion dancers will be performing throughout the street on Jan. 29 to welcome in the Chinese New Year for the second year in a row. Madison Avenue?s celebration hopes to attract families and tourists with a series of experiences and incentives to play on the Chinese tradition of red envelopes.
“Madison Street to Madison Avenue is unique among the city’s many special events because the business associations of four communities?Chinatown, East Midtown, Grand Central and Madison Avenue on the Upper East Side?partner with each other to bring the joyous celebration of the Lunar New Year to their retailers and their shoppers,” said Matthew Bauer, president of the Madison Avenue Business Improvement District. Chinese celebration

It is customary in Chinese culture to present loved ones with a money gift inside a red envelope to celebrate occasions such as the New Year. For this year?s Chinese Lunar New Year, Madison Avenue will be sharing its own version of red envelopes at its retail stores throughout its celebration.
Lion dancers from 2016
Visitors will get to witness a Lion Dance troupe, representing the tradition seen in the Chinatown parade, dancing from Madison Avenue from East 42nd street to...