Marc Newson Creates Bold New Statement For Hennessy X.O Decanter
Marc Newson Creates Bold New Statement For Hennessy X.O Decanter
Famed industrial designer, Marc Newson, unveiled a bold, modern interpretation of the iconic Hennessy X.O decanter during an event held June 21 in Tokyo. Hennessy hailed the new design, saying that it ?breaks with conventions and propels Hennessy X.O toward exciting new horizons.?
The ?Hennessy X.O 2017 limited edition by Marc Newson? is available from July through September worldwide. The most striking feature of the bottle is a grouping of orderly horizontal lines that nearly cover the entire bottle. They provide both a visual and tactile statement. The design replaces the traditional decorative motifs of grapes and leaves in a corrugated relief. While the overall design effect is refined and minimalistic, it represents a bold statement in the historical context of the iconic X.O bottle, which has been virtually unchanged since 1870.
Newson said his goal was to create a modern interpretation of a bottle that would appeal to an international audience and a younger consumer.
?I would like to think that what we have here is an interesting and successful marriage of something that is very culturally significant and also something very modern because I feel there is a place for this brand and for this product among a new generation of people,? Newson said during a presentation at the Aman Tokyo Hotel. ?The opportunity to strengthen the values of this brand among another generation of people and in a geographical...
Source:
Upscale Living Magazine
URL:
http://www.upscalelivingmag.com
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