British automaker McLaren Automotive is hoping to overshadow its competitors at the Geneva Motor Show with models old and new.
The high-performance vehicle manufacturer will be in a new location with a stand that will showcase the entire range of its vehicles. The Geneva Motor Show is a haven for automotive news, but a range of models could help McLaren capture a larger share of eyeballs and consumer interest.
?There are a few things we want to communicate,? said JP Canton, senior PR manager for the Americas at McLaren. ?One is that we are a growing brand that now has three balanced model families.
?The second is our commitment to building mid-engine sports cars ? no SUVs or crossovers to fuel growth,? he said. ?Lastly, we will be communicating some of the company?s future plans ? but that is something that remains a secret until Geneva.? Bespoke in Geneva
This will be McLaren?s fourth appearance at the Geneva Motor Show, which kicks off March 3 and concludes on March 13. McLaren will take its entire line to the show this year, giving it a particularly noteworthy presence.
MSO at Geneva 2016
In addition to the Ultimate Series, Super Series and Sports Series vehicles, the last of which will include an as-yet unannounced addition, the automaker will also have a carbon fiber-themed 675LT Spider and a carbon fiber tribute to the McLaren P1.
The ?Ceramic Grey? bespoke 675LT Spider is a one-off designed especially for the show. Only 500 of the model were built, with all 500 alre...