520 Park Avenue, under construction, seen from Central Park
Gennady Perepada is New York?s go-to real estate broker who curates lavish lifestyles for his elite, high-net worth clients. LUX Editor-at-Large Gauhar Kapparova finds out how he does it
Gennady Perepada
Two years ago luxury real estate broker Gennady Perepada organised a surprise on behalf of one of his clients. The man had bought a family holiday home in the Hamptons, without telling his wife. ?I arranged a helicopter to take them for a ride along the coastline so she could see it from the sky. He said to her, ?Do you like this house with the pool" Well it?s already yours?. When they landed, there was a limousine with champagne waiting to pick them up,? he recalls. ?It was a very romantic presentation, a personal show of this amazing property.? Yet while this particular man went to impressive lengths to show off and celebrate his purchase, many of Perepada?s clients ? foreign and American high net-worth investors, who, as a rule, have a portfolio of real estate around the world ? don?t even view a million-dollar apartment in person before they buy (they see a video instead). Follow LUX on Instagram: the.official.lux.magazine
?My clients don?t need to come to New York to make a deal. Our lawyers are experts in international investment,? says Perepada, who set up his company, One & Only Realty Inc, eight years ago with lawyer Edward Mermelstein and thinks nothing of flying between three continents in a wee...