Tolani Shoneye, Milena Sanchez and Audrey Indome of ‘The Receipts Podcast’
Remember the days when being creative meant you were someone who couldn?t cut it in the world of real jobs" Now artistry and enterprise go hand in hand, says Emma Love
Photography by Kate Peter
A LUX x ROSEWOOD COLLABORATION
What do you get if you cross eBay with Instagram" The youth-targeted, app-based selling platform Depop where vendors post images of the items that they want to sell, that?s billed as the ?creative community?s mobile marketplace?. Depop can be as basic as a teenager posting pictures of unwanted jewellery they are selling from their bedroom, and as sophisticated as a highly stylised vintage fashion shoot ? quite possibly also created by a school kid from their bedroom. For many millennials, these apps are a neat way to make extra money on the side; the most entrepreneurial have turned selling via Depop and marketing themselves on social media into full-blown businesses. Jade Douse fits into the latter category. After realising how much money she could make by selling clothes on Depop, she teamed up with friend Symone Mills to set up street-style-inspired label Oh Hey Girl on Big Cartel in 2016. ?It was a slow burner until we started putting sponsored ads on Facebook and Instagram,? recalls Douse. ?We literally went from making £8,000 to £35,000 in a month.?
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Two years on, with fans including models Bella Hadi...