Mercedes is winning the luxury market with an unusual strategy
2017 Mercedes-Benz E-Class. Mercedes-AMG
Mercedes-Benz is having a very solid year.
Even though growth so far this year is flat, the three-pointed star is still setting the pace for the luxury car sales in the US.
For the month of July, Mercedes-Benz’s US operation set a new company record with 28,523 cars sold ? an increase of 3.6% over the same period last year.
As result, Mercedes is leading the way in sales among the group of companies considered to be “tier one” luxury brands. It’s a star-studded group that also includes BMW, Lexus, and newcomer Audi.
“We are continuing to see strong momentum build into the third quarter, fueled by the recent launch of three of our dream cars,” Dietmar Exler, Mercedes-Benz USA president and CEO, said in a statement. “The S-Class Cabriolet, SL and SLC Roadsters, teamed with strong momentum for the all-new E-Class, helped us set a new record for July.” Mercedes-Benz GLC. Hollis Johnson
What is interesting is that Mercedes is leading the way by selling a ton of cars in a market that craves crossovers and SUVs.
So far this year, Mercedes’ best-selling model is the C-Class, with almost 44,000 cars sold, while its third-best-selling model is the E-Class, with nearly 28,000 in sales. That doesn’t mean the company’s SUVs aren’t selling ? in fact, they are selling very well.
Mercedes’ lineup of SUVs ? consisting of the GLC, GLE, and GLS ? are either on par with or out...
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