Mercedes Maintains Leadership in China?s Luxury Auto Sector
The luxury car segment in China continues to expand with demand for premium auto brands running high. Sport utility vehicles (SUV) are also seeing an increased demand, following the recent shift in consumer preference.
Mercedes continues to dominate the luxury auto market in the country. The S-class maker delivered 38,133 vehicles in March, representing a 26.6% year-over-year (YoY) growth. The company maintained its market leadership, selling 106,641 units in the first three month of the year, up 36.4% against comparable period last year. The strong demand was mainly driven by growth in SUV segment in the country, according to Mercedes.
Demand for foreign luxury cars has been rising over the past few months despite a slump in the Chinese economy. Demand for luxury vehicles nosedived last year, following the mid-summer stock market crash which wiped out billions of dollars from the economy. However, market for luxury vehicles saw an improvement as stock markets stabilized. Last year, Mercedes sold 373,459 vehicles in China, reflecting a tremendous 32.6% YoY growth, mainly driven by sales of the S-class model. Sales of General Motors Company?s (NYSE:GM) luxury brand, Cadillac, rose 14% in March from a year earlier, totaling 7,588 deliveries in China. The US auto manufacturer also announced to launch 10 new models of Cadillac and introduce the XT5 luxury crossover tomorrow. Earlier this year, Cadillac introduced its new, top-of-the-range CT6 prestige sedan to tap the potent...
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