Millennials ditching backpack in favour of five-star hotel
Millennials are seeking more luxurious travel experiences at a younger age than previous generations.
Today’s 20-somethings usually had their own bedrooms as children, rather than sharing with siblings, and headed overseas for family holidays instead of mum and dad packing up the station wagon for a drive down the coast.
Not all younger travellers have graduated from hostels to five-star hotels but there does appear to be a global trend toward nicer digs. Among international visitors to Australia in 2015, visitor nights rose at all forms of accommodation except for hostels and caravan parks, where there were declines of 3.2 per cent and 6.3 per cent respectively.
Gloria Gammo, 32, a travel agent with SmartFlyer, is based in Sydney but spends much of her time on the road testing destinations and products she can promote on social media channels like Instagram to her predominantly Generation Y clients. Travel agent Gloria Gammo specialises in luxury holidays for Millennials. Dominic Lorrimer
“Once you have a taste for luxury and you have a job and earn decent cash, you may have had a backpacker experience at 21 but after that it is about having a beautiful, wonderful bed and drinking nice wine and having great food,” she says.
“My clients want to stay somewhere really nice but maybe not somewhere that is thousands of dollars a night. I’m trying to find something in between for a $500 to $600 [a night room] price rather than $1000.”
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