British model and blogger, Joanna Halpin. Photograph by Bryan Rodner Carr
Sydney Lima
The models who look at us from our magazine covers and Instagram feeds are often astute businesspeople as well as subjects for fashion stylists and photographers. They are now “360 degree creatives”, raising revenue from everything from social media to events appearances. Our contributing editor Sydney Lima is a model with Storm and has appeared on the cover of Condé Nast‘s glossies; she also works in film and in this new exclusive series interviews her peers about the lifestyle.
THIS MONTH: British model Joanna Halpin joined Premier Models at the age of 20 and has since shot major campaigns for the likes of L’Oréal, Free People and Urban Outfitters. Her clean, minimalist aesthetic on Instagram has attracted a following of over 280,000 and now she?s climbing the blogging ladder too, with her sister and fellow model, Sarah Halpin and their model Modelifestyle blog, What She Said. Sydney Lima: How did you get in to modelling"

Joanna Halpin: I went to agency ‘walk ins’ in London nearly 4 years ago now and got taken on by Premier.
SL: What?s been your favourite job to work on so far"

JH: I’m not too sure if I have a favourite job but I have been lucky enough to get taken some of the amazing counties and shoot in the most beautiful locations. So any job where I get to travel to somewhere new always makes the favourite list.
SL: What?s been...