The U.S. is also the second largest contributor to the global luxury market after China, having contributed close to one third of market growth from 2012 to 2015.
In authoring ?Luxury in the United States 2016? report, Promise Consulting surveyed wealthy American women on the brands they recognised, the brands they purchased, the brands they found to be exclusive, and the brands they deemed as the most desirable.
In terms of brand recognition, Gucci dominated the ranking, followed by Ralph Lauren, and Chanel. An international trio. However, half of the top ten brands were Italian, compared to three French brands and two American. It?s a ranking which also corresponds with the penetration rate of the brands in the United States, according to Promise Consulting. Philippe Jourdan, a firm partner, said: ?If Ralph Lauren?s first place occupancy for penetration doesn?t come as a surprise ? followed by Chanel and Gucci ? Vera Wang?s performance, however, deserves to be highlighted: the Chinese-born, New York-based designer comes in at number four on the penetration ranking, showing that her brand reputation ? as well as her business ? now extends beyond the world of bridal, that which originally founded her recognition and reputation??
The barometer also revealed the most recognised luxury brands online and the results were almost same. In the U.S., the presence of luxury on the Internet is undeniable. Take Yoox Net-A-Porter Group, for example. Almost half of the Americans surve...