Bringing a harmonious balance of European sophistication and American spirit, BCBGMAXAZRIA announces the launch of its store in Mumbai at the Palladium Mall. Here is why you should be so excited about their launch.

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pChanneling the famous Parisian style quote, "bon chic, bon genre,andrdquo; which means "good style, good attitude," andndash; the space on the second floor of the famous luxurious hub Palladium Mall in Mumbai will now flaunt a brand new boutique by the famous American brand BCBGMaxAzria. Led by Tunisian designer Max Azria, who started this contemporary womenandrsquo;s wear brand in 1989, the brand launched in India in early December./p
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pIt was last year in June when retail tycoons Reliance Brands signed a franchise agreement with the American label to bring it to the country. No longer will Indian fashion aficionados of this popular Hollywood brand need to travel abroad or wait for multi-branded stores like Kitsch or Elitify.com to source last season's products to the country, as it now have two addresses - one in Delhi and the other in Mumbai./p pandnbsp;/p
pFlaunting a chic vibe, the store adds an elegant finesse to the second floor of the mall with its floor-to-ceiling glass window displays, concrete floors, warm amber lighting and ivory walls. Adding the luxe-factor, the store displays Fall-Winter and Holiday 15 collection along with a separate space featuring the runway line seen recently at the New York Fashion We...