In a meeting room packed with hundreds of journalists at Cobo Hall last week, Toyota Chairman, Lexus Chief Brand Officer and Master Test Driver, Akio… [Read More]The post NAIAS 2016: Lexus Makes A Powerful Statement In Detroit appeared first on Pursuitist.

In a meeting room packed with hundreds of journalists at Cobo Hall last week, Toyota Chairman, Lexus Chief Brand Officer and Master Test Driver, Akio Toyoda promised that the words “Lexus” and “boring” would never appear in the same sentence again. And with that promise he cued the arrival of the brand’s latest high performance sports coupe, the LC 500.Longer, lower and wider than the brand’s already successful RC F, the LC 500 is designed to be the flagship sports car that propels Lexus into the top tier of the luxury performance car segment along with BMW, Mercedes Benz and Audi. Based on the LF-LC concept car that was shown in Detroit in 2012, the LC500 is the car Lexus claims the critics said they would never make, a no-compromise sports coupe that could challenge the world’s best.Mr. Toyoda said, “this LC 500 is what a more emotional Lexus looks like to me. It’s also what it sounds like, and I hope you will agree that it is anything but boring.”The new LC 500 takes recent Lexus design to a new level, with a spindle grille that features a 3D mesh design that varies its visual tension. The ?L?-shaped daytime running lights rest below a new triple LED head...