Net-A-Porter ad campaign
Online retailers Net-A-Porter and Mr Porter are Luxury Daily?s 2016 Luxury Retailer of the Year for their introduction of traditionally ecommerce-averse brands to an online audience.
Net-A-Porter and its brother site Mr Porter placed ahead of first runner’s-up Nordstrom and second runner’s-up Barneys New York thanks to their coveted exclusives and innovations in service and selling. These four retailers demonstrated a willingness to integrate digital touchpoints into the shopping experience, additions that luxury stores are facing increasing pressure to implement.
The Luxury Retailer of the Year award was decided based on luxury marketing efforts with impeccable strategy, tactics, creative, executive and results. All candidates selected by the Luxury Daily editorial team and from reader nominations had to have appeared in Luxury Daily coverage this year. Judging was based purely on merit. Nothing but net
Net-A-Porter and Mr Porter have carved a niche in luxury ecommerce, convincing brands that previously did not sell online to give it a try.
In 2016, Net-A-Porter and Mr Porter became the first solely online outlets to retail IWC Schaffhausen’s timepieces. Similarly, Tiffany chose Net-A-Porter as its exclusive ecommerce partner, making the retailer the only place to buy its jewelry online aside from the brand’s own Web site (see story).
Tiffany’s collaboration has expanded to watches
Other highlights included an ...