Coventry, England – 05 July 2016) Jaguar Land Rover Special Vehicle Operations (SVO) today officially opens its new Technical Centre in the heart of the British Midlands. The inno-vative new £20m facility near Coventry will be the headquarters of SVO and will house manufacturing, paint, technical and customer commissioning and presentation zones inside the 20,000m2 facility.
The new Technical Centre is significant representation of the growth of Jaguar Land Rover Special Operations ? the specialist division of Jaguar Land Rover created in June 2014 to build a business responsible for halo car products (SVO), Vehicle Personalisation, classic car programmes by Jaguar Land Rover Classic and an exciting range of Branded Goods.

The Vision: Vehicle Personalisation In future, customers will be able to visit the Technical Centre?s Commissioning Suite by invi-tation, where they will explore the infinite range of possibilities for creating and customising their own Jaguar or Land Rover vehicle. An SVO colour-matching specialist will be on hand to accurately match shades with any item of the customer?s choosing.
The exclusive experience will continue through to the food served to customers visiting the Technical Centre. Michelin-starred chef Graham Edwards, who learned his trade in London?s West End and has previously worked with Raymond Blanc, is on hand to create a selection of dishes designed to suit the client or the car they are buying.
The SVO story will continue in the...