The hotly anticipated New Road Hotel has opened its doors to guests in time for the Spring season. Situated in the heart of East London, moments away from Whitechapel Station, and a short walk from Brick Lane, the City and Shoreditch, New Road Hotel provides luxuriously comfortable accommodation and fun drinking and dining options to tourists and locals alike, as of today.

Independently owned, the boutique hotel comprises 80 bedrooms and large social spaces, including a signature Chophouse restaurant, two private event rooms, a cereal bar, and a rooftop terrace. With an overarching industrial design, thanks to the original use of the building as a textile factory, the spaces have been filled with standout furniture pieces sourced from local markets and sellers, ensuring that the hotel?s eclectic flair is totally independent and unique. To compliment the stylish pops of colour and texture, many artefacts from the original site were uncovered during the renovation and have been incorporated into the architecture and interiors of the hotel, including original doors, and an eye-catching SERVICE sign hanging proudly above the bar as a nod to the original name of the factory ? Service House.
It?s no secret that space is at a premium in Central London, and the New Road Hotel team have made it their mission to prove that small spaces can be maximised to provide the ultimate comfort and design in hotel rooms. Each bedroom boasts original exposed brickwork alongside original l...