At the forefront of contemporary design, Ukrainian brand NOOM continues to capture the attention of the design world with its latest offering, the “HELLO” collection, showcased at Milan Design Week 2024. As part of the vibrant ?Ukraine Design Brands? exhibition, supported by the Embassy of Ukraine in Italy, NOOM’s new collection highlights the brand’s knack for blending whimsical elements with serious craftsmanship under the creative direction of designer Denis Sokolov.

The HELLO collection is characterized by its unique aesthetic that straddles the line between art and functional furniture. The centerpiece, the HELLO chair, features an organically rounded form with plush seating that invites users to experience comfort that is as visually engaging as it is physically satisfying. The chair’s sculptural quality and its potential as a future collectible item emphasize NOOM’s commitment to creating pieces that are not just furniture, but conversation starters and space definers.
Expanding on the chair’s design, the collection includes the HELLO Low chair and a three-seater HELLO sofa, each maintaining the collection’s signature curves and inviting aesthetics. The HELLO Low chair, with its shorter legs and vibrant geometry, offers a playful alternative that complements modern living spaces. Similarly, the HELLO sofa extends the design language into a larger format, providing stylish comfort that makes ...