Mumbai, March 14: Luxury brands may not get enough traction through e-commerce sites but there seem to be enough takers for pre-owned luxury goods.
New start-ups Envoged, Luxepolis and Confidential Couture are targeting ?aspirational? yet ?value? seeking Indian consumers for whom a Louis Vuitton bag or Jimmy Choo footwear will now be within reach, with discounts raging from 50 to 70 per cent.

Seeking value in luxury
Regular luxury sites such as Luxepolis are resorting to selling pre-owned goods. ?Indians seek value even in luxury and this includes the rich and not so rich.
Even Indian billionaires are willing to buy a second-hand Chanel bag for temporary ownership, which they can resell on our site,? says Vijay KG, Founder, Luxepolis. ?There is huge potential in the reseller market and we managed to resell more than ?1 crore of luxury goods since the time we started in October last year, ?? he adds. Convincing choice
Valid guarantees and authentication provided by these players is also making the pre-owned luxury market a more convincing choice.
?When we started in 2014, the market for pre-owned luxury goods was not developed but now there is growth with 7-8 items being sold daily, with handbags being the largest category,?? says Anvita Mehra, founder & CEO, Confidential Couture.
After being funded by her family, Anvita is believes convincing investors should not be a problem to expand into more luxury categories.
?It is an untapped market and investors see growth in t...