German automaker Porsche is ensuring that its U.S.-based consumers get more than just a vehicle when they purchase a Porsche.
Porsche Cars North America is leveraging its experiential destination at One Porsche Drive in Atlanta to provide VIP treatment for those looking to test their new vehicle in style. Consumers today are looking for experiences, so tacking one on to a necessary product purchase will make Porsche look more attractive to consumers.
?We are thrilled to launch the New Vehicle Delivery program as another premium offering at our Porsche Experience Center in Atlanta,? said Andre Oosthuizen, vice president of marketing at Porsche Cars North America. ?We welcome further customers to  enjoy this exclusive opportunity to truly experience the Porsche brand.? The Porsche experience

The New Vehicle Delivery program will allow customers to pick up their just-purchased vehicle at the brand?s Atlanta destination. The deal is compatible with all authorized dealerships.
Porsche 718 Cayman
Rather than drive the new automobile off the lot, soon-to-be Porsche owners will be given a VIP experience of the Porsche Experience Center. The VIP treatment includes a tour of the space, an in-depth vehicle orientation with a delivery specialist, and a chance to drive like the pros on a racetrack in a 90-minute driver development session.
The only added expense for the Porsche customer is travel arrangements. Given the price tier of Porsche?s vehicles, which began close to $50,000 o...