Bonpoint pop-up in Printemps’ atrium
Partnerships between brands and retailers for the holiday season are popular, as they are a mutually beneficicial relationship.
British fashion label Burberry is getting Harrods shopppers in the holiday spirit with a magical tale.
?A Very British Fairy Tale? is narrated via the retailer?s store window displays, inviting passersby to join two children as they explore an enchanted country house filled with surprising sights. For Burberry, this partnership offers enhanced visibility in a highly trafficked store during a key shopping period (see story).
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