In this Pursuitist exclusive Q&A, we chat with Jose ?Pepe? Hermosillo, the CEO and founding partner of Casa Noble Tequila, an ultra-premium tequila brand. We?re particularly interested in hearing more from the Guadalajara, Mexico-born tequila master, given that agave-based spirits bars seem to be popping up left and right. Who better to walk us through […]The post Pursuitist Q&A: Talking Tequila with Casa Noble’s Jose ?Pepe? Hermosillo appeared first on Pursuitist.

In this Pursuitist exclusive Q&A, we chat with Jose ?Pepe? Hermosillo, the CEO and founding partner of Casa Noble Tequila, an ultra-premium tequila brand. We?re particularly interested in hearing more from the Guadalajara, Mexico-born tequila master, given that agave-based spirits bars seem to be popping up left and right. Who better to walk us through how to sip (not shoot) this plant-based spirit than Hermosillo, a 7th generation producer and maker of the New York Times-named best silver tequila on the market"Under Hermosillo, innovative concepts such as triple-distillation, French white oak barrels for aging, and most recently the Single Barrel category have been put into practice by other distillers. He?s even partnered with the likes of Carlos Santana (now a member of the company?s board) to launch his own single barrel tequila Here?s a glimpse into our conversation:What made you decide to begin your own tequila brand" Why enter the “ultra premium” market"Â...