Our editor Natalie King caught up with Rachel Zoe to discuss cultivating a signature style, entertaining, and newest venture, Box of Style, which is a curated collection of effortless fashion and beauty delivered seasonally. Rachel Zoe, both the woman and the brand are infinitely inspiring. She holds true to her aesthetic and is always developing creative ways to express her style and business acumen. She has a softness about her, with the signature beach waves and glowing skin, and has bravely followed her passion in an unwavering way which has proven to be a successful plan both in business and in life. 
You are known for such a recognizable aesthetic whether you are wearing a gorgeous bohemian dress or a crisp pants suit, your look is always tailored and accessorized beautifully. Why is it important to have a signature style" 
I think it’s important to take the time to cultivate how you want to look and feel everyday by experimenting over time. Having a signature style is your way of saying who are without having to speak. Once you have found your personal style it becomes effortless in a sense and makes the getting dressed process much more efficient and less stressful! 

What is a good starting point when trying to establish a signature look" 

I think a great starting point to establishing your own signature style is to look to someone whose style you admire. Whether it be a celebrity, friend or coworker. Look at pictures...