Robb Report, Saks team to celebrate Italian way of life
Cover of Robb Report March 2016 issue
Lifestyle publication Robb Report is bringing la dolce vita to its readers by dedicating its entire March issue to Italy.
From automobiles and fashion to travel and food, the issue explores the people responsible for the country?s cultural significance. To kick off the issue, Robb Report and Saks hosted a shopping event at the retailer?s Fifth Avenue flagship, bringing together elements of the good life on the men?s floor.
?We started talking about something like this about two to three years ago with David Arnold, who is the publisher of Robb Report,? said Shawn Howell, vice president divisional merchandising manager of Men?s Luxury Collections at Saks Fifth Avenue. ?We were all in Milan, and we were all sitting around after a long day just thinking about things that we could do with them, and they wanted to celebrate Italy and everything that goes on in Italy, all the artisans and all the great products that come out of Italy. Most of our sixth floor is Italian, so it kind of made sense. ?So that was one of the reasons we wanted to do a marriage and bring the best of Italy from their perspective, and give ours as well.?
Tour of Italy
Robb Report?s issue included a number of Italian advertisers, including Ermenegildo Zegna, Bulgari, Boglioli, Kiton, Isaia, Armani Hotel Dubai and Dolce & Gabbana, which fittingly ran its spring ?Italia is Love? campaign. Ralph Lauren opened the book, followed by Hermès, and a number of Swiss watc...
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