The Rolls-Royce Ghost Black Badge was first unveiled at the 2016 Geneva Auto Show. It was intended for “young, self-made people that make a bold and edgy lifestyle statement about their lives.”

In the past, a Rolls-Royce was an executive car for a very rich but older clientele. This is no longer the case for the BB series. According to a report by Men’s Journal, the Rolls-Royce Black Badge lineup was inspired by the unlikeliest of muses. They wanted to use late, great, and larger-than-life Rolls owners who were notorious for living life on the edge.
Keith Moon, the legendary drummer of The Who, was a Rolls owner. He liked to throw TVs out of his hotel room window. Another inspiration was Yves Saint-Laurent, the noted designer who shocked the fashion world with his bold creations, made a tuxedo for women. There is also Mohammed Ali, who was a symbol for anti-establishment. And finally, there was Charles Rolls himself who was a racer and aviator and Britain’s first aviation casualty. He actually crashed his Wright Flier. The Black Badge series has several modifications that give it something edgier and meaner than any other Rolls-Royce on the market. As the name would suggest, it has a noir-themed exterior and interior. Even the shiny bits in the wheels, badging, and the Spirit of Ecstasy figurine are all blacked out.
The Rolls-Royce Ghost Black Badge is actually the iconic luxury brand’s “entry-level” luxury sedan. With a base pric...