What is the future of luxury" With its impossibly long hood and clamshell opening door, Rolls-Royce answered that question emphatically yesterday at a private press event in London where they unveiled, their Vision Next 100 concept car. It’s the first ever, purely forward-looking concept for the venerable luxury brand and it demonstrates the possibilities for […]The post Rolls-Royce VISION NEXT 100: The Future of Luxury appeared first on Pursuitist.

What is the future of luxury"With its impossibly long hood and clamshell opening door, Rolls-Royce answered that question emphatically yesterday at a private press event in London where they unveiled, their Vision Next 100 concept car. It’s the first ever, purely forward-looking concept for the venerable luxury brand and it demonstrates the possibilities for the future of personal super-luxury transportation.According to Torsten Müller-Ötvös, Chairman and CEO of Rolls-Royce, with this concept, “we freed our minds and looked 25 years into the future, showcasing new concepts and technologies in luxury. We are definitely looking at electric propulsion and fully-autonomous driving.”Based on an advanced lightweight platform and using a high-performance electric drive, the Rolls-Royce VISION NEXT 100, takes bespoke automaking to the next level, allowing customers to be involved in the development of their cars like never before. There are four key areas of focus for the Rolls-Royce vision conc...