With the launch of their fashion portal, Lulu and Sky, Dior Indiaand#039;s Kalyani Saha Chawla with entrepreneur Tina Antionades step into the e-retail world.

pWith the launch of their fashion portal, Lulu and Sky, Dior India's Kalyani Saha Chawla with entrepreneur Tina Antionades step into the e-retail world./p
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p"Starting it has been a challenge," says Chawla. "But a challenge Iandrsquo;ve absolutely loved. The digital space is a different animal than what I have been used to in the past. An animal that you need to feed all day long." Launched earlier this month, it already has the likes of Alia Bhatt and Esha Gupta shopping its looks./p
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pHere, in her own words, is what Kalyani Saha Chawla learned over the last few months:/p pandnbsp;/p
pspan style="font-weight: bold;"Brands have to tell a story:/span Everyday. The digital space makes brand story-telling rather interesting. Not only do you have to keep the consumer engaged long term to understand who you are, but also get them to like you every day. andnbsp;/p
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pspan style="font-weight: bold;"Insta-buy:/span You need to keep the consumer glued onto social media, and easy and instant access to purchase right there. andnbsp;The conversion between interest and purchase must be instantaneous./p
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pspan style="font-weight: bold;"If you donandrsquo;t have an app, youandrsquo;ll soon become crap:/span Mobile is becoming a bigger and big...