We recently stumbled upon a brand new study launched by UK contract hire and leasing company All Car Leasing which takes a look at social media habits and vanity preferences of drivers up and down the country. The campaign is called doin? it for the ?gram. All Car Leasing have a reputation for these fun and interesting studies so we couldn?t wait to see what they came up with this time.
We?ve attached their infographic and podcast at the bottom of the article so if you want to get the full experience then feel free to skip to that bit.
In short, it was found that millennials are the most snap happy motorists in the UK with 50% of respondents aged 25-34 saying they had posted a picture of their vehicle online, at some point. This is a far higher percentage than all other ages groups. All Car Leasing went on to explain that of the 50% of social millennials, 24% of them owned an Audi, a well know brand of sporty looking cars. Although the Ford Fiesta is the most instagrammable vehicle in terms of volume, it is Audi that is the most likely manufacturer to be snapped, per person.
Juan Ramiro Abrogar Urbina, 26, Marketing Assistant at All Car Leasing said ?Social media is a massive part of most people?s lives and for motorists this is no different. Although we don?t know if they post on social media because of vanity or simply because they just like to share their day to day lives ? whatever the reason, millennials are the most visible motorists online?.
Indeed, this is a fascin...