Looking for a hot luxury destination to book for a family vacation" Italy is in, according to Virtuoso?s new 2017 Luxe Report.
For the report Virtuoso surveyed its global advisors to determine the leading destinations for families and the influence Generation Z has over travel decisions.
While Millennials have been holding court as the leading force in the travel industry, Virtuoso says “Gen Z” is the new buzzword in tourism. Consisting of young people born late in the 1990s to 2010s, this generation holds considerable sway over their families’ travel decisions, according to 88 percent of Virtuoso advisors polled. By 2020, this generation will account for 40 percent of all consumers with disposable income to travel (source: Digital Tourism Think Tank).
Gen Zs are well-traveled from an early age and globally minded, and thus interested in offbeat destinations with exhilarating adventures, like diving the Great Barrier Reef and kayaking among icebergs in Greenland. The desire for personalized travel experiences, deeper cultural immersion, and Instagram-worthy design continues to drive the popularity of boutique hotels. Gen Z has been connected to the Internet since birth, Virtuoso said, and, like its predecessors, places great emphasis on visual storytelling. Sharing one-of-a kind travel moments with friends on social media is today’s postcard. Virtuoso dug a little deeper to find out where they’re going this year.
Top 10 Hottest Famil...