Swiss watch exports to UK rise as tourists make most of fall in sterling
Increase taps into surge of visitors to UK, exploiting what has become the cheapest luxury market in the world, say analysts.
A man looks at expensive watches in a shop window in Bond Street, central London. Photograph: Sarah Lee for the Guardian
Swiss watch exports to the UK rose by 13.4% in July as tourists exploited the drop in the value of the pound to snap up luxury goods.
The Federation of the Swiss Watch Industry said watches worth 110.2m Swiss francs (£87m) were exported to the UK last month, the best figures since November 2015.
The figures are the latest sign of a boost for luxury retailers following the EU referendum result, which has pushed down sterling and made British shops more attractive to foreign visitors, with sales of jewellery and watches across the UK growing by more than 16% last month. Pound vs. Euro
The UK is now the cheapest luxury goods market in the world, according to analysts at stockbroker Exane BNP Paribas, which has predicted an uplift for British brands such as Burberry, Mulberry and Stella McCartney, as the stronger euro and dollar against the pound fuel tourist visits.
?Tourist inflows and spend are highly correlated to exchange rates. Continental markets such as France have suffered from relatively higher prices and terror attacks. ?The likely consequence is a tourist spend boom in the UK,? said Luca Solca, a luxury goods analyst at Exane BNP Paribas.
The increase in Swiss watch exports to the UK compared with July 2015 makes Britain ...
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