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pThe name immediately stands out. A sense of humour, classic old school technique and an Indian soul is exactly how one would look at the brand itself./p
pbr /For the longest time tailor-made suits in India have meant first, you must find the fabric and then, that elusive master tailor who will not ruin the blessed fabric. Or get a designer suit from an Indian couturier that is very high but too prized to wear regularly./p
pbr /Enter Kabir Mehra, one half of the duo at Herringbone andamp; Sui, looking to hit the sweet spot between the two extremes. And his concerns go much further than mere fabric. "...That (fabric) is just one element. In a suit, there are 32 other construction materials used between the fabrics." No master tailor you can find can match that./p pandnbsp;/p
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p"Tailoring is a dying art in India", he rues - even though Indian fashion is one of the few industries that can spare the man power. But that's not it, "...most tailors don't even have the equipment to give you the finish of luxury brands", he says./p
pbr / So they've come up with a model that imports the best fabric in the world, with the best stitching technique available, customise it, add buttons/ accessories etc and still not pay the moon for it. Too good to be true" maybe not./p
pbr /"We started with the whole idea to make luxury affordable", he says. The fabric imported is the best in the world; Viyella ...