Tata CLiQ capitalizes on growing luxury market in India
Image courtesy of Tata CLiQ
Indian ecommerce site Tata CLiQ is delving into luxury goods with a new division that focuses on high-end products to capitalize on the potential that luxury can have in the market.
Tata CLiQ Luxury has just launched selling brands such as Hugo Boss, Armani Jeans and Michael Kors to reap the benefits that can be seen from luxury goods in India. The decision came from the growing market demand for luxury products in the country, but a lack of available bricks-and-mortar retail space.
?We aim to leverage the legacy of the Tata Group, to create a gateway to high-end fashion, exquisite products and a great experience Tata CLiQ Luxury will for the first time provide luxury customers across the country, access to authentic merchandise directly from top international bridge-to-luxury and luxury brands,? said Ashutosh Pandey, CEO of Tata CLiQ. ?While, the demand for luxury products is growing steadily in India, we found that access to luxury brands is scarce due to the limited availability of premium retail real-estate. ?With the launch of our luxury platform, we aim to provide our consumers with a curated assortment of the best brands with the most authentic brand experience,? he said.
Luxury interest
Tata?s ecommerce platform aims to be a leader in luxury retailer in India, employing a high-performance delivery system and a ?no-questions asked? return policy. Tata CLiQ will also be taking all original brand warranty policies.
Tata’s new luxury s...
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