Tesla unseats Porsche as ideal brand with intuitive technology: report
U.S. electronic automaker Tesla Motors? Model S is the ideal luxury passenger vehicle, according to research and consulting firm AutoPacific, Inc.
Owing to its focus on technology, Tesla also unseated Porsche as the top brand to end its three year reign. Tesla?s popularity points to a shift in concerns for today?s drivers and further cements its growing reputation among luxury consumers as they adapt environmental and technologically-minded values.
?By asking vehicle owners if they would change various aspects of their vehicle if given the opportunity, we not only identify problem areas and opportunities for improvement, but we also find out which manufacturers are truly hitting the mark with owners,? said George Peterson, president of AutoPacific. The 2016 Ideal Vehicle Awards are based on responses from over 65,000 owners of 2015 and 2016 model year vehicles. Consumers were surveyed after 90 days about how 15 different characteristics, including ride and handling, interior storage, safety, technology and power and acceleration, compare with the owner?s expectations at time of buying.
Safety first
In luxury categories, Tesla?s showing was strongest. The electric automaker entered the marketplace only eight years ago but was declared the ideal luxury brand, with the Model S being named the top luxury car.
Based on AutoPacific?s surveys, 17 percent of consumers want simpler and more intuitive technology in their vehicle, and 23 percent want more power and acceleration. ...
-------------------------------- |
|