Interactive fabrics that you can swipe right on, luxury cars being designed to be wirelessly charged are just two of the ways tech is integrating yet further into the world of luxury. Other news making the TFOL Snapshot this week sees luxury brands embrace affiliate marketing and a look at the need for multi-platform, personalised experiences to be placed at the heart of digital luxury.

1.The Future of Selling Fashion
?What I think everyone in the world of selling consumer and luxury goods must recognize is that if we are to survive and thrive in the next decade and beyond we need to offer a completely seamless and impressive multi-platform experience for our customers, with personalised service at its heart. ?And that in itself has fundamentally changed the infrastructure of our industry.? Read full article on: FORBES
2. High-class performance: Luxury brands find new confidence in affiliate marketing
According to digital marketing professionals, the last year has seen an influx of completely new brands from the luxury sector. Consumers are now as likely to see Tommy Hilfiger, Ralph Lauren, Net-a-Porter, Matches, Burberry, Gucci, Michael Kors, Jimmy Choo, Emporio Armani, Moschino, Valentino and Selfridges on price comparison sites as they are on city centre billboards.
Read full article on: THE DRUM

3. Touch-sensitive fabric and tiny radar chips: hands-on with Google’s ridiculous new tech
?Put Jacquard and Soli next to each other and you start to see that maybe we d...