The luxury industry is being radically transformed by digital. Brands now have new means to reach and engage with their affluent consumers. We?ve talked before about the effects of digital on the luxury retail industry, for example. New opportunities arise as high-end brands can speak directly to their affluent customers and tell their story in unique new ways.
Some brands are doing it better than others. It?s evident when looking at their popularity online. According to a new report by Luxe Digital, the top 15 most popular luxury brands online all excel at generating online conversations but also deep connections with their customers.
The ranking is perfect to see who will do very well this year and predict sales growth towards the end of the year. It?s also a great source of inspiration for luxury leaders looking to learn from the best. By seeing how the top high-end brands are performing online, we can understand why they are so popular and how their approach could be replicated.
Gucci is dominating the 2018 ranking, followed by Chanel and Louis Vuitton. More surprising, the high-end Italian fashion brand Balenciaga saw impressive growth thanks to its fresh take on the high-end sneakers and streetwear.
Overall, the list is largely dominated by fashion brands, although Rolex and Tiffany carved themselves a position in the top 10. Interestingly, Lancôme is the only high-end natural beauty brand present in the ranking, only appearing as number 13.
Luxe Digital highlights ...