The impact that the fashion industry is having on the planet is continuously being highlighted by environmental groups calling for change, and many brands have already committed to making some conscious changes in their approach. Consumers are now looking for sustainable brands more often, and trends such as fast fashion that were once a phenomenon have become extremely unpopular.
Each day, more negative impacts of the fashion industry on the environment are uncovered and prompt brands to change their ways. Microfibres are a matter of growing concern and they?re produced by polyester, a popular garment material, when it is washed in domestic washing machines. Around 1,900 of these microfibres are shed every time a synthetic garment (polyester, nylon) is washed, and they are slowly making their way into our food supply as they?re eventually consumed by fish in our oceans. However, retailers and consumers alike are using some innovative techniques to reinforce their approach to sustainability, such as upcycling and pursuing alternative fabrics. Join Jermyn Street Design, a leading airline outfits supplier and take a further look. Counteracting fast fashion
Fast fashion has dominated headlines both in the fashion industry and wider news publications, as the process has become notorious for the staggering amount of waste it produces. Fast fashion applies to the mass scale, over-production of garments which replicate high end looks, produced far cheaper in order to keep up w...