Norbert Stumpfl, Executive Design Director at Brioni. Image courtesy of Brioni
Until recently, Brioni was a menswear brand in flux, a 20th-century Italian formalwear legend that hit a couple of bumps as it tried to swivel to appeal to sneaker-clad millennials and Gen-Z dudes. But everything is rosy again, as executive design director Norbert Stumpfl explains to Darius Sanai
Modern yet traditional, supremely relevant yet trend averse ? Brioni?s understated, logo-free luxury is appealing to a new and established global audience, from twentysomethings to the over seventies. Under Norbert Stumpfl?s expert eye, the brand welcomes Jude Law and his son Raff as its spring/summer ambassadors and rises to the challenge of creating a comfortable, stylish and sustainable wardrobe for the modern man. Follow LUX on Instagram: luxthemagazine
LUX: How will recent times, with people staying at home, affect menswear in the long-term"

Norbert Stumpfl: This is something we ask ourselves in the studio all the time. I think that there will be some kind of change. People will change their habits a little bit. Or there might be pockets of people who are more interested in something more meaningful ? this is where we can step in, with something not ?throwaway? but something a man can build on in his wardrobe, something not so trend-driven. I am very positive in my feelings for the future. Also, we are all watching a lot of sport, which involves T-shirts and sweatshirts, and many designers ar...