File this under “a terrible idea.” Never name your fried chicken restaurant after one of the most iconic, and litigious, luxury brands… A South Korean court has ordered a restaurant owner to pay $12,500 in damages for refusing to comply with a court order prohibiting him from using the Louis Vuitton name in connection with […]The post The Louis Vuitton Fried Chicken Restaurant Is No More appeared first on Pursuitist.

File this under “a terrible idea.”Never name your fried chicken restaurant after one of the most iconic, and litigious, luxury brands…A South Korean court has ordered a restaurant owner to pay $12,500 in damages for refusing to comply with a court order prohibiting him from using the Louis Vuitton name in connection with his restaurant.The owner, who has been only identified by the press by his surname, Kim, operates a fried chicken restaurant in Seoul, named “LOUIS VUITON DAK” ? a play on the word “tongdak” which means whole chicken in Korean. According to court documents, Kim has also utilized a logo very similar to that of the French fashion house and had it printed on his napkins and fried chicken take-out cartons.None too pleased with Mr. Kim’s ingenuity, Louis Vuitton filed a suit in September 2015, alleging that the use its name to sell fried chicken was damaging to the brand. A district court in Seoul agreed and in October ordered Kim to immediately cease its use of the famed Paris-b...