The Luxury Editor in Conversation with Amy Nelson-Bennett, CEO, Positive Luxury
Amy is the CEO of Positive Luxury, the leading sustainability experts for the global luxury industry. Amy brings 25 years of global experience across business turnaround and transformation, brand and commercial strategy, digital commerce and communications and sustainability best practices gained across media, retail, and luxury goods. Most recently she led the successful turnaround of Molton Brown as CEO & President and joined PE-backed Clive Christian Group to modernise the brand and operations and deliver rapid growth. Amy has overall responsibility for the strategic direction of Positive Luxury. By championing a new definition of luxury that aligns the core principle of luxury and sustainability, she aims to accelerate the actions of the luxury industry and the collective positive impact it can make on nature and people. Read our interview with Amy and discover how being positive by name and nature can have a big impact.
Please tell us more about how the idea for Positive Luxury came about.
We were born to action real change, for a world that desperately needs it, and inspired by the large blue Butterfly which now thrives following near-extinction. This story of success took expert understanding of unique driving factors, and some difficult work ? made easier through collaboration. Just as each ecosystem is entirely different, our Butterfly Methodology is a collection of tools and services that can be configured to each luxury company?s bespoke challenges and needs....
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