Luxury travel rebounds from softer 2016
Global luxury travel resumed its growth trajectory for 2017 bouncing off a disappointing previous year. Economic stability and equity growth in key markets sent soul searching millennials back to their luxury travel providers to book those one in a lifetimes experiences.
2018 promises to be another big year for luxury travel and experiences as consumers are ready to spend. Luxury travel providers need to step up their marketing efforts to maximize opportunities in this up-trending market.
Drone marketing creates a new point of view
Flying remote control aircraft is not a new concept but the recent mainstreaming of drones has made this device one of the hottest ways to market luxury travel and experiences. Back in the ?old days?, travellers would pick up glossy brochures filled with bright images of potential destinations to choose their next vacation. Those images moved to the Internet as online travel research and purchasing has become the norm. Drone technology takes that imagery much further.
Drone photography has been used in real estate for many years as these quirky little machines fly overhead and capture beautiful and stunning angles of property that could not be easily accessed from the ground. Improvements to camera technology including 4K video makes this technology easily transferable to the travel market.
(Photo by Brendon Thorne/Getty Images)
Owners and providers can now offer vivid images and video of their property or...