Earlier this summer, PetSmart® opened its first ever Pet Spa Store? in Oceanside, NY.  Sure, it’s still a PetSmart, but this new retail experience is more like a modern spa with upscale grooming services, a self-service dog wash… and some amenities for those of us with two legs, too. ?In order to innovate at retail, you have […]The post This New Pet Spa Will Seriously Pamper Your Pooch appeared first on Pursuitist.

Earlier this summer, PetSmart® opened its first ever Pet Spa Store? in Oceanside, NY.  Sure, it’s still a PetSmart, but this new retail experience is more like a modern spa with upscale grooming services, a self-service dog wash… and some amenities for those of us with two legs, too.Instagram pet celebrity @oscarfrenchienyc?In order to innovate at retail, you have to try new concepts and that?s really what the PetSmart Pet Spa in Oceanside, New York, is all about,? said Eran Cohen, chief customer experience officer, PetSmart. ?Like any spa, our Pet Spa store is intended to provide the amenities and comforts to enhance one?s lifestyle, but this time with your pet. This first-of-its-kind PetSmart store allows pet parents to bond with their dog using our unique self-service dog wash or hang out in the comfort of the coffee bar, while pets are being groomed by our talented associates.”The first thing customers will notice when they walk in the door of the PetSmart Pet Spa is that it’s smaller and more intimate than ...