Tracing the Journey of Vertu with Gordon Watson
From jewellery to food and even travel, there possibly is no aspect in one's life that luxury hasn't touched. So it comes as no surprise that luxury grew to become an essential part of the technological world as well. Gordon Watson, Vice President, Vertu, tells us more about the brand's journey to becoming a name synonymous with opulent mobile phones.
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pFrom jewellery to food and even travel, there possibly is no aspect in one's life that luxury hasn't touched. So it comes as no surprise that luxury grew to become an essential part of the technological world as well. Gordon Watson, Vice President, Vertu, tells us more about the brand's journey to becoming a name synonymous with opulent mobile phones./p
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pVertu's expedition with luxury mobile phones traces all the way back to 1998, with the brand drawing inspiration and involving people from various design and technological fields. At a time when the mobile industry revolved around voice centric products with keypads, Vertu posed a vital question - can mobile phones have luxury aesthetics" Watson states, "The first Vertu phone-the Signature-was shipped in 2002 and it was almost the mobile equivalent of a Bentley car-stunning, robust and tactile"/p pandnbsp;/p
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pFrom the Signature onwards the brand grew its strength manifolds. Moving on, Gordon talks about the brand's latest launch, "We have launched our pinnacle, high-performan...
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pandnbsp;/p
pFrom jewellery to food and even travel, there possibly is no aspect in one's life that luxury hasn't touched. So it comes as no surprise that luxury grew to become an essential part of the technological world as well. Gordon Watson, Vice President, Vertu, tells us more about the brand's journey to becoming a name synonymous with opulent mobile phones./p
pandnbsp;/p
pVertu's expedition with luxury mobile phones traces all the way back to 1998, with the brand drawing inspiration and involving people from various design and technological fields. At a time when the mobile industry revolved around voice centric products with keypads, Vertu posed a vital question - can mobile phones have luxury aesthetics" Watson states, "The first Vertu phone-the Signature-was shipped in 2002 and it was almost the mobile equivalent of a Bentley car-stunning, robust and tactile"/p pandnbsp;/p
p style="text-align: center;"/p
pandnbsp;/p
pFrom the Signature onwards the brand grew its strength manifolds. Moving on, Gordon talks about the brand's latest launch, "We have launched our pinnacle, high-performan...
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